Moving purposeful brands forward with truth, clarity, & meaning.
Services
Further Up Co. is a strategic brand consultancy bringing clarity and intention to purpose driven brands. Build the brand your work is worthy of.
01
Strategy
Building a strong brand rises and falls on strategy.
Defining who you are, what you do, and who you do it for will bring internal clarity you will turn into external clarity.
02
Identity
Strong brands are built through clarity and consistency over time.
Timeless and timely logo, visual brand system, and robust brand guidelines will create a distinct, unmissable, and meaningful identity.
03
Execution
Brand building is ultimately all about seizing opportunities.
Impactful campaigns, distinct taglines, and unique product or service names are some of the opportunities your brand can seize.
Clients
We work with fortune 500 companies, early stage startups, non-profits, & social enterprises across industries.
Process
Creating a meaningful & effective brand is about defined clarity that you authentically express in your market.
01
Truth
Understand key outcomes, align on expectations, define the stakeholders involved, meeting cadences, and buy-in approach.
Discovery sessions focus on quickly understanding the clear picture of where your organization has been, where it’s headed, and your plan to get there.
02
Clarity
Translate our newly defined understanding of your growth trajectory and opportunities into clear and useful frameworks.
This includes purpose, mission, vision, brand essence, big idea, differentiation, and brand architecture
03
Meaning
Creating a tangible visual identity for your brand. Your logo, logo mark, and visual brand system will help you define your market presence and stand out in a meaningful and distinct way.
Show vs. tell.
About
Brand is a powerful force for enduring business success. Strategy is the key to unlocking it.
Hi, I’m Micah Ellis, founder of Further Up Co.
I’ve worked in brand and brand strategy with top-tier organizations for over two decades.
I often meet talented people, building world-class products and creating top-tier services but with a brand presence that doesn’t feel anything close to the level they are operating at.
The results are great products but really poor and ineffective market presence.
It all comes down to the fact that the brand doesn’t get the same level of care, quality, and strategic thinking that the products or services do.
Further Up Co. exists to fix this mismatch between brand and product and build powerful, memorable, and meaningful brands for organizations that want to matter.
